casual fridays: November 2009

Last night, Patrick and I managed to win the "money question" in our favorite weekly trivia contest. The question was: what Sesame Street character first appeared in an IBM training video? We happened to guess Cookie Monster correctly. We won $75.

This set off my curiosity about muppets and commercials. I came across these gems on Youtube today.

Wikipedia supplies this backstory about the Wilkens Coffee ads.

Among the most popular of Henson's commercials was a series for the local Wilkins Coffee company in Washington, D.C.,[10] in which his Muppets were able to get away with a greater level of slapstick violence than might have been acceptable with human actors. In the first Wilkins ad, a Muppet named Wilkins (with Kermit's voice) is poised behind a cannon seen in profile. Another Muppet named Wontkins (with Rowlf's voice) is in front of its barrel. Wilkins asks, "What do you think of Wilkins Coffee?" to which Wontkins responds gruffly, "Never tasted it!" Wilkins fires the cannon and blows Wontkins away, then turns the cannon directly toward the viewer and ends the ad with, "Now, what do you think of Wilkins?" Henson later explained, "Till then, [advertising] agencies believed that the hard sell was the only way to get their message over on television. We took a very different approach. We tried to sell things by making people laugh."[11] The first seven-second commercial for Wilkins was an immediate hit and was syndicated and reshot by Henson for local coffee companies across the United States;[10] he ultimately produced more than 300 coffee ads.[11] The same setup was used to pitch Kraml Milk in the Chicago, Il., area.